In 1969, Movado joined forces with Zenith and Mondia creating, you guessed it, Movado-Zenith-Mondia. Early Movado is where most attention is drawn to, specifically the 1930s to 1960s, where the brand produced highly finished wristwatches with in-house and technically fantastic movements. Its history is similar to a lot of Swiss watch brands in having a period of quality, then an acquisition around the quartz crisis, and lastly being a part of a larger group of brands into the 21st century. Movado dates back to 1881 and was founded in La Chaux-de-Fonds, Switzerland. Along with Movado, whose quality was recognized and rewarded by the same collectors. What collectors at that time seemed to value given auction curation and results was quality above all else, Patek, Cartier, Audemars, and Vacheron ruled the day. Sure, other variables are at play here, namely sport models not being in vogue at the time.

One October 1999 SothebyР Р†Р вЂљРІвЂћСћs sale offered a polished but original yellow-gold Movado M95 Sub-Sea in lot 216 with an estimate of $3-3.5k in lot 106 was, offered together, a matte Р Р†Р вЂљРЎС™Meters FirstР Р†Р вЂљРЎСљ dial 5513 Submariner and a 1970 Omega Speedmaster, all for an estimate of $2-2.5k. Even fans today might not know that back in the late 1990s, major auction house catalogs were littered with vintage Movado, sometimes at higher estimates that would relatively blow our minds. The modern-day mall brandР Р†Р вЂљРІвЂћСћs much superior vintage offerings have had their ups and downs with collectors in the past few decades but have seemingly found level. Put simply, vintage Movado has finally received the spotlight it deserves.

Rose gold movado watch